๐ฏForeword
In the world of web2, we have seen new models of brand economy: from increasing advertising volume by feeding users with content they are addicted to, to selling products through the trust model recommended by KOLs, but there are also many problems: customer acquisition The cost is getting higher and higher, the data is inaccurate, and the core consumers cannot be effectively motivated. With the advent of the blockchain WEB3.0 era, NFT has the potential to change the status quo. NFT will not only be a speculative product, but a tool for all brands to build a real community in the future, effectively reach consumers through on-chain data, and increase the stickiness of core consumers.
With the advent of the Internet, we moved from a transactional economy to an attentional economy. The development of the attention economy, firmly grasping the public psyche, has changed the cultural narrative on a massive scale.
NFTs represent the financial productization of attention. As more and more brands release NFTs, this could change the business model in the next decade, and the costs for brands could be infinitely lower.
With the characteristics of uniqueness, traceability, indivisible and tampering, and decentralization, NFT (Non-Fungible Token) is naturally suitable for being closely bound with digital art, thus deriving a new art form - encrypted art . The possibilities of NFTs are endless.
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